Opt-in Email & Autoresponders – Ivy Capital Inc

Opt-in Email & Autoresponders – Ivy Capital Inc

Overview

• What opt-in email is
• Why opt-in email is effective
• Companies that offer opt-in email lists
• Creating your own opt-in email lists through autoresponders or contests
• How to utilize autoresponders
• How to send opt-in email
• How to find autoresponders
• Things to keep in mind when sending out emails
• Other info

What opt-in email is

• Anytime you even buy something or register for something on the Internet, you’ll always be asked for your email address to receive more info about products/services that relate to what you’re buying. If you enter your email address, then you’ll start receiving ads through email because those lists are sold all over on the Internet as opt-in email lists. Therefore, an opt-in email list is a mailing list of email addresses.
• Opt-in email is an email mailing list of people who have “raised their hand” and given permission to be sent information on a specific category. It is not a “spam.” Unlike spamming, which consists of mass bulk emailing to a large untargeted list, this is a list you can purchase of people who are interested in what you have to offer.

Why opt-in email is effective

• The return rate for a good opt-in email list is about 7-15%, on average, which is very high. Opt-in emails create much higher response rates than traditional “bulk” mail. In direct bulk mail marketing, a response rate of 2% is normally considered good. However, because the return rate is so high, it can be quite expensive to purchase your own list.
• But there are methods of creating a good opt-email list instead of purchasing one (e.g., autoresponders, contests, etc.)
• A general rule for opt-in email lists is the more you pay, the better the list.