Domain Name – Ivy Capital Inc

Domain Name

Overview

• What is a domain name?
• Free domain names
• Why have your own custom domain name?
• Tips on selecting a domain name
• Where to get your own domain name
• Assignments

What a domain name is

• A domain name, also known as a URL is a web address. It is the www.something.com.

Free site names

• Many web site building companies or host companies offer a free domain name with the hosting of your site. It’s usually either a “subdomain” (e.g., mystore.itcstore.com) or a unique URL based on the main hosting company’s domain name (e.g., www.storesonline.com/site/mystore).
• For specifics on the free domain name you have the option of using as well as the costs involved in getting a custom domain name ask your coach. Sometimes there is a set-up fee as well as a monthly domain-hosting fee with the web site hosting company.
• The benefit of a “subdomain” or unique URL name is that it’s free. Also, when it comes to marketing your site online your domain name doesn’t necessarily have to play a big role. The disadvantage of not having your own domain name is that when you apply offline marketing, a “subdomain” or unique URL is difficult for people to remember because it tends to be very long.

Why have your own domain name

• Better branding/name recognition ability.
• It’s easier for your visitors to remember.
• Some search engines may rank you higher.
• More effective in offline marketing tactics.

Tips on selecting a domain name

• Select a domain name that pertains to your site offering.
• Select one that is as short as possible.
• Select one that is easy to spell.
• Select one that is easy to remember
• Select one that has shock value or will leave an impression in the minds of your visitors.
• Select a domain name that includes your main keywords in it. Some search engines place importance on domains that use the searched-on keywords in the domain name. Visit www.searchengines.com/urlkeywords.html for more information.
• Try to select a domain name that ends with “. com.” A “. net” ending would be your second choice. A”.org” is generally used for nonprofit organizations.
• Check whether or not your preferred domain name is available at www.godaddy.com.

Where to get your own domain name

• One of the best and cheapest places to register a domain name is at www.godaddy.com. You can register your domain name there for $8.95/year. Another place for registering your domain name is at www.000domains.com.

Articles

• Check out the following article on choosing domain names: www.wilsonweb.com/wmta/domain-name.htm, inc.com’s article, and another article from inc.com.

Assignments

• Brainstorm possible domain names for your web site and check their availability.
• Ask your coach or the Internet hotline coaches what costs are involved in registering, setting up, and hosting your domain name.
• Register a domain name. (You may want to check with your coach 1st.)

Ivy Capital – Internet Security

“The number of cybersecurity attacks reported to the federal government jumped 543 percent in 2003 from 2000…” -(Carnegie Mellon Software Engineering Institute)

“One in 4 personal computers will be hacked into this year alone.” -(FBI)

Failing to adequately protect and secure a computer is a legal liability! It’s nerve-racking enough that hacking and cyber-attacks are on the rise, but thanks to recent trends in liability law, businesses and private individuals have a new computer security headache to worry about. They could be held accountable if a cyber attack is carried out from their computer(s) – whether they did it, or whether a hacker used their computer to do it.

The U.S. Government recently released the first draft of the new Cyber-Security Plan to secure the nation and its people from cyber attacks, including cyber-terrorism. The plan calls for all citizens who use a computer on the Internet to take responsibility and protect themselves against attacks.

Antivirus software alone is not enough! A firewall alone is not enough! The dangerous cyber threats you face today require a more complete defense. The INVISUS PC Security Solution is the most comprehensive security program available today including critical technologies and services needed to protect yourself and your PC.

Ivy Capital Inc – Your Own Business

Keys to taking your business online

1. Consider focussing on a specific niche
   • It’s difficult to sell everything to everybody online. The Internet lends itself to niche marketing. Consider setting up your site with a certain theme in mind. That will allow you to market your site to a specific target audience. Once you gain exposure and brand recognition you can branch out into other markets.
2. Develop competitive advantages
   • Most likely you won’t be the only company selling your products. In order to compete against similar sites you must differentiate yourself from the rest. Differentiating comes by developing your own competitive advantages.
   • Decide what makes your site better and different than your competitors; i.e., Do you have the lowest prices? Do you offer free shipping? Do you give away a free product with every purchase? Do you have a satisfaction guarantee?
3. Present yourself as an expert in your field
   • Having already worked in your industry, you have a good understanding of your products, competitors, and what your customers look for in your products. With that knowledge you’ll be able to speak intelligently about what you offer on your site.
   • Your site visitors are more likely to buy from you if they sense that you are experienced in your field of business.
   • Provide valuable information that will help your visitors make a purchasing decision.

IVY Capital Inc – Online Auction

Here you will learn how to develop a successful online business using Internet auctions. The majority of what you will learn from this section revolves around eBay, the world’s largest and most popular auction site; however, the same principles are applicable to other online auctions.

Online auctions are an excellent way to do business from home for many reasons. Instead of going through endless struggles to attract visitors to your marketplace, eBay has created a platform that will instead bring the visitors to you. Millions of people visit eBay everyday to shop for all kinds of products and this presents tremendous opportunity for entrepreneurial minds.

eBay also works extremely hard to keep buyers and sellers protected. Many programs have been implemented by eBay to provide a safe environment to conduct business.

Last but not least, eBay transactions are automated and take place electronically. You don’t have to be present to finalize a sale. This allows you the freedom to manage your business at whatever time of the day you prefer and it lets you dictate how much time you are actually going to put into your business.

Whatever phase you are presently going through to successfully develop your eBay business this section will put you on the fast track!

Methods of Making Money Online

Methods of Making Money Online

Overview

• Intro
• Product Joint Ventures
• Business Joint Ventures
• MLM’s
• Your own business
• Assignments

Intro

• The first step is to determine the most effective Methods of Making Money Online. In this section, you’ll be guided through steps to finding the golden product that will make you huge profits.
• Also, we’ll teach you how to prospect and close joint venture deals where you can potentially make thousands of dollars in closing one single deal.
• If you’re currently involved in an MLM, or network marketing, business, check out our MLM section that will give tips and resources for your type of business.
• Or, if you have your own business that you’re taking online, we’ll help you get started in the right direction.
• The key is to develop “multiple streams of income,” meaning that you don’t want to have all your eggs in one basket. It doesn’t take much more time to market five Internet businesses than it does to market only one. And if you have five, your ability to be successful with one of them will greatly increase. So utilize the different ways to make money online in developing multiple streams of income for yourself, or have many different online businesses that you are promoting.